Hi! I’m Eleana F, owner and designer of the jewellery brand and shop Fi Atelier.

Daydreaming of earrings

As a little girl I was fascinated by my mother’s jewellery box. I would carefully examine every little piece and I loved the complexity (or simplicity) of the designs, the sparkle of the stones, the beauty of the colours. I wanted to live in this universe of gemstones.

Sο what do you study as a 17 year old who loves jewellery? I didn’t know where to start. So I took a detour and studied French, Geology, Art Restoration and History of Art before earning my degrees in Gemmology and Diamond Grading. I followed every relevant workshop, tutorial and seminar I could find: silversmithing, pearl stringing, antique jewellery valuation, gemstone enhancement and many many more. I absorbed all I could learn from a long career through the fine jewellery business which took me from Athens to London, Basel, Paris, Antwerp, Mykonos, Bangkok, Hong Kong and New York and back to Athens.

And then I fell in love with a Dutchie. What a surprise! I loaded my car and drove 2000 km from Athens to Arnhem. Within a few weeks, I knew this was my new home. I settled down, rented a small space and went to work.

What I’ve learned this far:

Follow your dream. Value your time. Work hard and never give up. Being happy is a choice.